Use cases
AI operating leverage appears inside real workflows.
Not generic automation. Not tool demos. Practical, governed, human-reviewed workflow patterns across every department.
Use case 01
Sales
Current state
Reps research manually, prepare inconsistently, follow-up varies, CRM updates are late.
Future state
AI prepares account briefs, discovery prompts, stakeholder maps, follow-ups, and deal-risk signals.
Humans own
Relationships, judgement, negotiation, commercial strategy.
Value
More selling time, better first meetings, faster follow-up, stronger pipeline quality.
Use case 02
Customer Service
Current state
Customers wait while teams search for context.
Future state
AI triages requests, retrieves history, drafts responses, and routes escalations.
Humans own
Trust, empathy, complex issues, escalation.
Value
Faster response, fewer escalations, better customer experience.
Use case 03
Operations
Current state
Handoffs fail, managers chase, work gets stuck.
Future state
AI monitors workflow status, chases missing inputs, routes approvals, and flags bottlenecks.
Humans own
Accountability, prioritisation, exceptions.
Value
Faster handoffs, fewer delays, less firefighting.
Use case 04
Finance
Current state
Reporting, reconciliation, variance commentary, and checks are manual.
Future state
AI flags exceptions, drafts variance notes, compares invoices to contracts, and prepares reporting packs.
Humans own
Controls, approval, materiality, judgement.
Value
Reduced leakage, faster reporting, better control.
Use case 05
HR & Onboarding
Current state
New hires rely on static documents and manager availability.
Future state
AI creates role-specific onboarding, answers approved questions, and prepares manager coaching prompts.
Humans own
Culture, coaching, performance, sensitive issues.
Value
Faster ramp, less manager burden, more consistent onboarding.
Use case 06
Procurement
Current state
Contract terms, supplier obligations, renewals, and pricing checks are hard to track.
Future state
AI extracts terms, monitors renewals, checks invoices, and prepares negotiation summaries.
Humans own
Supplier relationships, negotiation, approvals.
Value
Leakage reduction, renewal control, better procurement leverage.
Use case 07
Reporting
Current state
Board packs and operating reviews consume senior time and arrive late.
Future state
AI drafts KPI commentary, surfaces risks, prepares decision briefs, and updates recurring reports.
Humans own
Interpretation, narrative, decisions.
Value
Better executive visibility, less reporting drag.
Use case 08
Knowledge Management
Current state
Knowledge lives in inboxes, folders, Slack, old documents, and people’s heads.
Future state
AI retrieves approved knowledge at the point of work and identifies repeated knowledge gaps.
Humans own
Standards, review, quality.
Value
Faster onboarding, less repeated work, lower key-person dependency.